On Football Shirt Friday people pay £2 to wear their footie shirts to work and help raise money for the fight against Cancer. Problem is, some CEO’s won’t play ball and refuse to let their staff get involved. So, in 2016 we targeted the bosses, telling them to get involved in Football Shirt Friday or our football hardmen will be getting shirty with them. Just like Duncan Bannatyne discovered.

Here’s the launch film staring Alan Ford, Omid Djalili, Duncan Bannatyne and few other famous faces.

We took our message to the streets using targeted posters and press:

We even got Alan to record a special message for staff to email on to their bosses

And to amplify our campaign even more, we used the social channels of our celebrities to get our Get Shirty message out to the masses.