Car Insurance isn’t the most exciting conversation happening on Facebook. So how do we engage our audience and bring to life the benefits of Co-op Car Insurance in a way that also elevates the brand’s ethical values?

Our Good Drivers campaign celebrated the good things people do with their cars to help others, whilst also showcasing Co-op’s unique carbon offsetting offer.

For every good driver nominated, we offset 5% of their carbon emissions. And with over 2,500 nominations, we turned the UK’s road network green four times over, offsetting a million miles of carbon.

The campaign was also liked by the juries, scooping Gold at the IMP Awards, which made me a very proud Creative Director.

Play the campaign film below…