DMA Gold 2015 – Best B2B Campaign

Royal Mail had some exciting news to tell the marketing world. Direct Mail was proven to not only still work in the digital age, it was also the best channel for driving campaign messages and a client’s business. So to champion mail, we created Mailmen. A playful identity, designed to appeal to everyone in ad-land, featuring endorsements from the very cynics we were trying to reach.

As well as press and poster we created a film…

Emails, digital displays, LinkedIn blogs…

And of course, we used DM to champion Direct Mail.