Why make marketing comms when you can make a bottle of chilli sauce?

To connect with new military cadets, who were shopping for Military Kit Insurance we did our homework first.

Some smart Method Planning unearthed a great insight: Military cadets are always on the hunt for chilli and tabasco sauces to liven up the somewhat bland food, served in barracks. So, to bring to life The Military Mutual’s strong commitment to its members, we created our very own super-strength chilli sauce. Where most leaflets can only hope to be pinned to a fridge, our brand message lived in people’s fridges on their kitchen shelves.